Photography contributes to the £4.4 billion in design and advertising exports. With global demand in fashion, editorial, and commercial sectors, this video explores how visual storytelling drives cultural and economic value.
This 15-minute introductory video is designed to inspire, inform, and attract the next generation of creative professionals by highlighting career pathways, the UK’s leadership in the sector, and the diverse blend of skills involved. The film aims to spark ambition, broaden horizons, and showcase the wealth of opportunities available.