The performing arts fuel cultural tourism and global collaboration. London's West End alone generated over £770 million in 2023. Though not directly counted in export stats, touring shows and international partnerships amplify UK influence. This video covers careers on stage and behind the scenes.
This 15-minute introductory video is designed to inspire, inform, and attract the next generation of creative professionals by highlighting career pathways, the UK’s leadership in the sector, and the diverse blend of skills involved. The film aims to spark ambition, broaden horizons, and showcase the wealth of opportunities available.