Head, Heart, Hands is a collaboration between 'I am Creative' and The Big House.

'I am Creative' is an industry led initiative reimagining arts careers, driven by the belief that it’s up to creative professionals, not schools alone, to inspire the next generation. The Big House empowers some of the UK’s most marginalised care leavers through creativity, quietly diversifying the theatre, film, and TV industries. Together, they’re a perfect match.

In this project, nine established theatre professionals, from actors to lighting designers, will be interviewed by young members of The Big House. Each five minute video explores a creative journey through three questions:

How did the idea start in your Head?

Why did it matter to your Heart?

How did you make it real with your Hands?

This approach helps demystify the creative process for a new generation, using a format that's fast, accessible, and deeply human. An intergenerational mentoring platform will also be launched to support young creatives beyond the videos.

With the UK’s creative industries generating £120 billion annually, this is about more than inspiration, it’s about building futures, one idea at a time.