The UK crafts sector generated £3.4 billion in value, with an estimated £1 billion in exports, including ceramics, textiles, and glassware. With growing global demand for British heritage and craftsmanship, this video links crafts to design, retail, and innovation. Key centres include Stoke-on-Trent and Cornwall.

This 15-minute introductory video is designed to inspire, inform, and attract the next generation of creative professionals by highlighting career pathways, the UK’s leadership in the sector, and the diverse blend of skills involved. The film aims to spark ambition, broaden horizons, and showcase the wealth of opportunities available.